Tom Reynolds, Chief Executive of the BMA, highlighted the importance of Proplanet UK Ltd joining the association:
“Having Proplanet UK on board strengthens the BMA’s ability to support our members as they navigate the rapidly evolving digital landscape. Their expertise and knowledge offer manufacturers and merchants the essential tools required to enhance digital marketing and e-commerce capabilities whilst ensuring product information accuracy across all platforms. This will play a vital key role in improving efficiency and driving innovation within the industry.”
Proplanet, co-founders of ETIM have extensive experience in helping manufacturers, merchants, and retailers streamline their product data, workflow, and communication processes. Proplanet’s PIM is an easy to use, flexible, fully customisable solution that allows all end users to manage, organise, enrich, and distribute detailed product information directly to marketing channels. This technology is crucial in today’s digital era, where precise and effective communication of all product information is essential for maintaining competitiveness.