Case Study - ROBUS LED GroupROBUS LED Group discovered that the Proplanet PIM solution could bring about significant benefits and was keen to find out more...
Global lighting company LED Group ROBUS is known worldwide for its first class customer service and products.
With a reputation for energy-efficient commercial and residential lighting solutions, the globally successful ROBUS brand of products developed by LED Group is sold throughout the electrical wholesale market.
Some figures about ROBUS
It was essential that the right PIM solution for ROBUS would:
"Proplanet has had many years working with the ETIM classification, which is considerable – being co-founders of ETIM themselves."
The implementationThe setup of the Proplanet PIM included all necessary integrations between the PIM solution and other platforms.
Following a thorough needs analysis, Proplanet delivered a fully working Product Information Management (PIM) solution to the goals and requirements as set out by LED Group ROBUS.
Specific to the electro/technical sector for manufacturers and distributors, Proplanet has had many years working with the ETIM classification, which is considerable – being co-founders of ETIM themselves. The facility to use ETIM for webshops, to have consistent and accurate information to be displayed on their webshops, and technical information used in their catalogue publishing, is a big plus.
Catalogue publishingROBUS is now equipped with a fully end-to-end publishing operation, with Proplanet PIM being its central source of truth for all data and media.
In essence this is achieved via the ‘AutoPub’ module of Proplanet PIM, which enables the central creation and management of product categories in web shops, online publications and printed catalogues.
AutoPub enables you to manage all your product categories, including subdivisions, images, attachments and text, within one system. You can then create and apply these categories directly to your website navigation, mobile apps or print-ready applications.
Changes made in Proplanet PIM are immediately reflected in ‘AutoPub’, hence product information is always up-to-date and consistent.
In addition, Proplanet’s print publishing partner – UK based Channel Studios – created the ‘AutoPub’ auto-pagination solution that efficiently produces catalogue product pages, whilst maintaining the flexibility to allow making changes to those pages.
"The Proplanet PIM is ROBUS' central source of truth for data and media."
ROBUS now has a fully end-to-end operation, with Proplanet PIM being its central source of truth for data and media.
Proplanet PIM is feeding data to multiple ROBUS webshops, in addition to the artwork production for the full range of ROBUS’ printed and digital catalogues.
Key features and benefits