Catalogue management
Fast & efficient catalogue creationTransforming your product data into a format suitable for export to an online or printed product catalogue can be tricky and time-consuming. Product data might be saved in a range of different formats and at varying stages of completeness and accuracy. Trying to put together a selection of catalogues for different audience segments becomes a daunting task.
Printed or online catalogues – or both
Proplanet wanted to make life easier for our clients. So, in 2022, we partnered with product catalogue experts, Channel Studios. Our Autopub module enables product data to be categorised into a tree structure so it can then be used to produce online or print catalogues, either using an industry-standard classification model such as ETIM, GS1 or UNSPSC, or in line with your own company preferences.
The Proplanet PIM’s automatic text generator comes into its own here, working with the ETIM classification system to compile product descriptions based on characteristics in your PIM database.
Once your product data has been structured and enriched, your catalogue layouts can be created and produced in Adobe InDesign, which integrates seamlessly with the Proplanet PIM. Our AutoPub service enables you to create your choice of printed and/or online product brochures as well as online flip books and other types of sales and marketing collateral.
From product data to a product catalogue
"Having a catalogue means you can put your product offering right there on a prospective customer’s desk, either by sending it through the post or taking it along to a sales meeting.
Paul Duggleby
Director at Channel Studios
“This is highly effective from a marketing viewpoint, as you’re not leaving the discovery of your brand to chance. It’s a great way to speed up market access, acquire new accounts and increase both average order and customer lifetime values.”
Paul Duggleby
Director at Channel Studios