A catalogue was once the shop window for manufacturers, wholesalers and retailers. Since online marketing has become widely adopted for both B2B and B2C businesses, the number of companies choosing to publish printed catalogues for their product sales has declined. But does a market still exist for printed catalogues?
The more SKUs you offer, the harder it gets to manage them all. From providing detailed information about each product’s features to making sure the pricing and technical specifications are spot-on, at some point it will become impossible to manage your ranges manually. So, what’s the answer to a fast-growing assortment of products?
If you are looking to structure your product data there are data classifications that can be used such as ETIM UK Ltd, which is the international data model for the standardisation and classification of technical product data. Using a PIM that supports ETIM data, you can greatly improve your online sales and reduce returns.
With the delayed introduction of the CCPI to early 2022 many building manufacturers will now be looking at the requirements for this new construction product information regulation and for systems to manage the additional product information that will be created to comply with CCPI.
We all know that managing product returns costs time and money. But have you considered the impact on your carbon footprint? Implementing a Product Information Management (PIM) system could help your business cut carbon emissions and boost your bottom line. Let’s take a look.
Do you sell online? Have you considered the importance of up to date, fully-enriched product info? If not, you should, because your customers won’t buy your products without it! Let’s look at a case in point.
