The Proplanet DAM
Our Digital Asset Management (DAM) system, formerly EezyBridge, is integrated with the Proplanet PIM to provide centralised storage and management of all the digital assets and media files you need to promote your products. These include images, videos, logo, banners, adverts, price lists, data sheets, manuals and so on.
The Proplanet DAM not only stores these securely, but also catalogues them according to your preferred hierarchy, so it’s quick and easy to find and retrieve them. You can even edit your assets directly through the DAM before sharing them to digital sales platforms such as ecommerce webshops, social media platforms and third party vendor sites.
How the Proplanet DAM works
What is a DAM?A central database for your digital assets
A Digital Asset Management (DAM) is an application, usually cloud-based, that provides centralised storage of all the digital assets and media files you need to promote your products. These include images, videos, logos, banners, 3D renders, adverts, price lists, data sheets, manuals, campaign materials and so on. In other words, all the digital files that contributing to gaining and maintaining the attention of your target audience.
You may also see the term Media Asset Management (MAM) system applied to this purpose, which is exactly the same thing.
A DAM is also used to annotate, catalogue and manage your assets, as well as automatically distributing them to your chosen online sales and marketing platforms. These might include ecommerce webshops, e-catalogues, mobile apps, third party vendor websites and social media platforms.
Your DAM can work alongside your Product Information Management (PIM) system (we usually provide both as a ‘package’ here at Proplanet), and also integrate with your company’s existing ERP system. This provides a complete, 360-degree view of your product portfolio in a centralised location that can be accessed from anywhere with a web browser.
PIM + DAM enables omnichannel publishing
As more sales channels continue to enter the market, especially in the world of social media, omnichannel publishing is becoming increasingly important. Our PIM and DAM solutions work together to facilitate this by providing enriched product data and associated digital assets to your customers, whichever digital platforms they happen to use.
Software as a Service (SaaS)
Like everything in the digital world, the way companies create, store, edit, use and share assets and media files is constantly evolving. That’s why we’ve created the Proplanet DAM as a Software as a Service (SaaS) solution, rather than a desktop application.
This means that our DAM system sits in the Cloud and can easily be adapted and upgraded as customer and market requirements change. This keeps your costs down as you don’t need to invest in your own server, and means you can access your digital assets from anywhere in the world with a web browser.