Using ETIM avoids ambiguity or confusion when describing the key characteristics of technical products, as everyone using the system will use exactly the same classification structure. This greatly reduces the risk of customers misunderstanding the product information and placing incorrect orders. In turn, this enhances the quality of the customer experience.
The ETIM data standard is continuously updated as new classification groups are added to the model. Stay up to date by using ETIM Dynamic!

When companies use different systems to classify product data, errors and delays can happen at any stage in the supply chain. Information might be missing, incomplete or difficult to understand. These problems are avoided by using ETIM, increasing operational efficiency and preventing time, money and resources being wasted.

By ensuring complete and accurate product data, ETIM gives the manufacturer or end supplier increased control over the information provided. There are no data ‘gaps’ that then need to be filled – potentially wrongly – by wholesale or retail customers. ETIM also increases the chance of products being selected by buyers, as they are easier to find online.

ETIM facilitates multichannel and omnichannel sales strategies by making it faster and easier for customers to find the right products on the distributor’s website or using a search engine. Customers can quickly find products by the desired technical characteristics using search and filter functions, a feature that’s enhanced by ETIM’s ability to recognise synonyms and keywords. And with data from every manufacturer supplied in the same format, distributors don’t need to restructure the information before posting it online.

For manufacturers, wholesalers and retailers exporting or expanding to overseas markets, using ETIM means you only have to classify your products once. The product information can be automatically translated into a range of languages and shared across all countries using the ETIM standard.